CITY CENTRE REDEVELOPMENT’S NAME CHANGE PUTS IT ON THE MAP
March 16 2006
Cambridge shopping arcade Bradwell's Court, situated in the heart of the City centre, is soon to start a transformation into an exciting new mixed use area of shops, public space and apartments. As a result it has now found a new image and name – “Christ’s Lane”.
This name has been derived from the historic lane that once connected Christ’s Pieces to the City centre. As part of an exciting redevelopment this lane will be reopened and improved to provide a friendly and safe route to St. Andrews Street between Christ’s College and the new development.
'This decision reflects the way in which we are aiming to bring together the best of innovation and tradition,' says Andrew Hilston, Development Manager at Land Securities, the company behind the impressive new development. 'We plan to re-establish Christ's Lane as a destination in its own right, while also creating a thoroughfare between two key areas of Cambridge which will be much wider, brighter and more attractive than the current one.'
The high quality of the destination is also being reflected in its new brand. The 'Christ's Lane' logo is based on a traditional benchmarking symbol originating from the reference points made by Ordnance Surveyors. This symbol - a solid horizontal line underpinned by three arrow-shaped lines - was discovered carved into a block of stone on an outside wall of Christ’s College and is traditionally used to represent a high standard against which others can be judged.
'In both senses it is the right brand,' comments Andrew Hilston. 'We hope that Christ’s Lane will become a meeting point towards which the arrows indicate the way, and a quality benchmark for new retail in Cambridge.'
The 80,000 sq ft development, designed by award winning architects Panter Hudspith, comprises eight new shops, a café overlooking Christ’s Pieces and 15 apartments. Land Securities has already announced the letting of the three largest shops to fashion retailers Zara, H&M and Bank.
The new Christ’s Lane website has now been launched, and further details on the development can be viewed at www.christslane.co.uk
Ends
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Notes to Editors
Images available on request from Elements PR
Further information:
Jo Bird - Land Securities Group PLC
020 7747 2390
jo.bird@landsecurities.com
Media information:
Jenny Kartupelis or Jane Heeney - Elements PR
01223 421605
info@elementspr.co.uk
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Land Securities Group PLC
Land Securities is a FTSE 100 company, quoted on the London Stock Exchange. It has been at the forefront of the UK’s commercial property industry for over 60 years.
Today, the Group maintains its market leading position as the UK’s largest quoted property company by providing commercial accommodation and property services to a wide range of occupiers. The Group’s objective is to create attractive and sustainable returns for its shareholders through its activities, which include property investment, development and property outsourcing.
Land Securities holds a market leading position in three areas of the UK commercial property market:
- Retail,
- London offices and
- Property outsourcing
Its £11.5 billion combined investment portfolio totals over six million sq feet, including office and retail space in Central London, 28 shopping centres, 29 retail parks and 11 supermarket properties located across the UK.
It has a substantial development programme including major retail-led urban regeneration schemes and Central London mixed-use developments. The Group is also master planning one of Europe’s largest regeneration schemes in Kent Thameside.
The Group leads the market in property outsourcing where, through Land Securities Trillium, it provides accommodation and property-related services to the Department for Work and Pensions, the BBC, Norwich Union, Barclays Bank, DVLA and through Telereal to BT.
The Group is committed to environmental initiatives and community involvement recognised by the Group’s inclusion in the BiTC Corporate Responsibility Index, FTSE4Good Index and the Dow Jones Sustainability Index.
For more information on Land Securities visit www.landsecurities.com
This news release and illustration is issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be subject to a transaction of any kind.